Shmodka
- branding
- campaign
- copywriting
- identity
- illustration
- layout
- logo
- poster
- typography
Shmodka is a vodka cooler from Russia that glows when shaken. It comes in six different flavors.
The concept was to take Russian Constructivism and make it more contemporary to design the image of the brand. I designed and created the typeface used for the logo, bottle labels, headings on the brochures, and on the posters.
The concept for the posters was to explore the photo montage aspect of Russian Constructivism. The main mascot of Shmodka is the bottle with the Russian hat. I designed, produced, and photographed every aspect of this project in a three week time span.